Gift Calendar in Europe: when to give jewelry according to the country

Giving silver jewelry at the right time is doubling its value. In Europe, gift-giving occasions vary considerably from one country to another—and some local traditions create peaks in purchase intent that international buyers are not always aware of. This calendar lists the main occasions for jewelry gifts by European country, from the most universal to the most specific.

November — Sinterklaas (Netherlands, Belgium)

On December 5th, the Netherlands and Flemish Belgium celebrate Saint Nicholas—called Sinterklaas. For millions of Dutch and Belgians, this is the main gift-giving holiday of the year, far more important than Christmas. Shopping begins in mid-November, when Sinterklaas officially arrives by boat from Spain.

Silver jewelry is a particularly appreciated gift for Sinterklaas: it is elegant, customizable, and fits into the tradition of quality gifts rather than toys. A 925 sterling silver ring or a solid silver necklace are ideal choices for this occasion.

Key dates: orders to be placed before November 28 for guaranteed delivery before December 5.

December — Sankt Nikolaus (Germany, Austria, Switzerland)

In Germany, Austria, and Switzerland, December 6th is Sankt Nikolaus—distinct from Christmas. Children receive gifts in their shoes on the evening of December 5th. For adults, it's an opportunity to give symbolic gifts to family and close friends.

Christmas remains the main holiday for significant gifts in these countries. Silver jewelry is very common Christmas gifts in Germany, where the tradition of durable quality gifts is strongly rooted. The German Christmas market—the Weihnachtsmarkt—is also a traditional place to buy handcrafted silver jewelry.

Key dates: Sankt Nikolaus on December 6, Christmas on December 25. Orders to be placed before December 18 for Christmas.

February — Valentine's Day (all of Europe)

Valentine's Day on February 14th is universal in Europe, but its intensity varies. It is very strong in the UK, Ireland, France, Spain, and Italy. It is more moderate in Germany, the Netherlands, and Nordic countries, where it is seen as a commercial import.

Silver jewelry is the ultimate Valentine's Day gift for couples who want to offer something lasting rather than flowers or chocolates. A 925 sterling silver ring with a natural stone—rose quartz, moonstone, carnelian—is particularly appreciated.

Key dates: orders to be placed before February 10 for guaranteed delivery before the 14th.

March — Mother's Day (United Kingdom, Ireland)

In the United Kingdom and Ireland, Mother's Day—called Mothering Sunday—falls on the fourth Sunday of Lent, usually in March (between March 1 and March 22 depending on the year). This is three weeks before the French or Belgian Mother's Day—a difference that European buyers often ignore.

Silver jewelry is the most common Mother's Day gift in the UK after flowers. Solid 925 sterling silver jewelry with natural stones is particularly popular.

May — Mother's Day (France, Belgium, Spain, Italy, Netherlands)

In France, Belgium, Spain, and Italy, Mother's Day falls on the last Sunday of May. In the Netherlands, it's the second Sunday of May. This is one of the most important jewelry purchasing occasions of the year in these countries.

Silver jewelry with natural stones—especially amethyst, mother-of-pearl, rose quartz—are ideal Mother's Day gifts: elegant, customizable, and at an accessible price for children giving to their mother.

Key dates 2027: Netherlands on May 9, France/Belgium/Spain/Italy on May 30.

June — Father's Day (all of Europe)

Father's Day generally falls on the third Sunday of June in most European countries. It is a growing jewelry purchasing occasion, especially for men's 925 sterling silver rings and signet rings.

December — Christmas (all of Europe)

Christmas remains the most important gift-giving holiday of the year throughout Europe. Silver jewelry is among the most common gifts, especially for women. The purchasing period extends from late November to the third week of December.

For European buyers ordering from Germany, the Netherlands, Belgium, or Poland, our solid 925 sterling silver jewelry is shipped from France with delivery times of 3 to 7 business days depending on the destination country.

Key dates: orders to be placed before December 18 for guaranteed delivery before Christmas throughout Europe.